The initial research stage for Savannah Coffee Roasters has a clear objective: to conduct a comprehensive survey of the current and contemporary graphic and visual design trends in the coffeehouse industry. The aim is to gather information on the different approaches used by leading brands and to identify the most effective and relevant design elements for this particular coffeehouse.

Savannah Coffee Roasters is known for its diverse range of coffee, each with its unique flavor profile and origin story. The branding for the company reflects this diversity, showcasing different design styles that are inspired by the different origins and types of coffee. On one hand, the branding features elegant, minimalist, and strong white designs that convey a sense of sophistication and high-quality. On the other hand, the branding also features warm-colored and friendly sites that emphasize a more relaxed and approachable vibe.

Additionally, there is also a focus on earthy and ecological designs that depict the origins of the coffee beans and showcase the company's commitment to sustainability. The goal is to create a visual identity that accurately reflects the essence of Savannah Coffee Roasters and appeals to its target audience. This research stage will be the foundation for the development of a visually compelling and memorable brand that captures the unique character and quality of the coffeehouse.