Nouclair/ 2019

Nouclair was developed in Savannah as a cosmetics brand centered on sustainable and ethical practice. The project needed a brand voice and presentation that made its emphasis on raw, natural ingredients clear from the start.

The direction focused on consistency across products and services, with messaging that reinforced ingredient transparency and avoided the language of synthetic-heavy beauty positioning. Every touchpoint was shaped to communicate care, clarity, and a more responsible approach to personal care.

The result is a brand identity that aligns product philosophy with customer expectations around quality and integrity. Nouclair presents natural ingredient values as a practical standard rather than a marketing add-on.