Samsung Fiore/ 2007

Samsung needed a foundational UX Archetype that could unify visual style, interaction patterns, and product identity across its device portfolio. The challenge was to create a scalable system rather than a one-off interface direction.

I contributed to conceptualizing and designing core components of the archetype, from visual language to interaction behavior. Working with cross-functional teams, I helped align style, usability, and implementation requirements into one coherent framework.

The work established a durable UX foundation implemented across Samsung products, setting a baseline for later design system efforts with clearer navigation and more consistent user experiences.