Samsung Multimedia Device/ 2006-08

Samsung's F-series feature phones were designed for young customers in global markets who expected rich multimedia experiences on small screens. The project needed interface principles that made music, video, and media tasks feel native rather than bolted on.

Across client collaborations including Adidas myCoach, I applied visual and interaction design to create seamless branded experiences on constrained devices. For the F-series line, I initiated multimedia-first interface principles focused on clarity, consistency, and intuitive media navigation.

The result was a more coherent multimedia device experience with interface patterns that improved usability across the product line and influenced my later work on media-rich mobile interfaces.