Samsung Touchwiz/ 2008

TouchWiz 3.0 was developed as the interface foundation for Samsung's Bada platform (WAVE), requiring a scalable system that could extend to future Galaxy devices. The work demanded close coordination across visual and interaction design within a five-designer team.

As lead designer for the TouchWiz UX direction, I shaped key visual and interaction patterns for navigation, app organization, and content management. The focus was on reducing friction so users could search, arrange, and manage content with less effort.

With Galaxy S3, I refined the home experience further through updates to navigation, edit mode, and widget behavior. The result was a more fluid and productive interface that improved day-to-day usability while keeping the system coherent across devices.